JAECOO is a relatively new automotive sub-brand launched by Chery Automobile in 2023, focused on premium-style SUVs for export markets. The name blends the German word “Jäger” (hunter) with “cool”, reflecting an aspiration to combine rugged capability with modern design. JAECOO aims to offer strong value, up-to-date technology and luxury features at accessible lease and purchase pricing in markets such as the UK. Following the success of the JAECOO 7, (a Plug in Hybrid), JAECOO have released the 5, the brand’s sleek, all-electric compact SUV.
