Founded by entrepreneur Eric Li in 1986, Geely has grown from its roots in China into one of the world’s most innovative automotive groups. The name Geely translates to “lucky”, and that spirit of optimism runs through everything the brand does.
You might not instantly recognise the name, but you’ll certainly know the brands it owns. Geely is the global powerhouse behind Volvo, Polestar, Lotus and Smart, combining cutting-edge engineering with Scandinavian design and European refinement.
Geely entered the UK market in 2025 with the launch of the EX5, a fully electric SUV offering impressive range, premium quality and genuine affordability. Designed to rival models like the Skoda Enyaq and BYD Atto 3, the EX5 delivers a confident, comfortable and connected driving experience that feels perfectly tuned for British roads
With R&D and design centres across Europe, including a key styling hub in Coventry, Geely ensures its cars are crafted to meet the expectations of UK drivers. The EX5 proudly achieved a five-star Euro NCAP safety rating before launch, reinforcing its focus on protection and reliability.
